“How can a company that has never turned a profit have a multibillion-dollar valuation? Why do some startups attract large investments, while others do not? The power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are storytellers, who spin compelling narratives, and the number- crunchers, who construct meaningful models and accounts. Both are essential to success, but only by combining the two, can a business deliver and sustain value.”