What is the difference between writing and storytelling?

At the basic level, writing is the primary communication tool whereas storytelling is mankind’s oldest persuasion tool. Storytelling is the greatest persuasion method ever developed in the history of mankind. Business Storytelling, Brand Storytelling, Corporate Storytelling, Leadership Storytelling and Personal Brand Storytelling are different formats used to build highly successful businesses.

What is White Paper Writing?

According to Investopedia, a white paper is an informational document issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. White papers are also used as a method of presenting government policies and legislation and gauging public opinion. White papers are expertly crafted long-form content pieces that share knowledge and build trust among your audience. These papers demonstrate what your company offers as a solution to a certain problem. A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions. A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem. White papers serve as both a sales and marketing tool for organisations. It assists in positioning your brand and company as a thought-leader and expert in your industry.

How much do freelance writers and business storytelling companies charge for content?

The content writers charge bracket depends upon the quality of content you want. The price bracket varies from entry-level to expert level writers. In writing the fee is based on the experience of the writer. In business writing, the fee is based on the experience of the business storytelling company to understand the fundamentals of the business, the brand, the strategy framework and the brand framework. It also depends on the storytelling company’s knowledge and understanding to generate ideas and concepts based on the strategy framework and the brand framework.

How are the per word charges different from per project charges?

The price ranges from per word charge and project charge differ as it is like shopping at a retail shop and a wholesale shop. If you have a small or limited content requirement, then the per word option is ideal while for more content the per-project charge option is availed. If your requirement is effective content for a long-term success, a subscription fee arrangement or a retainer fee arrangement is the best option.

Which is better – outsourcing to content business storytelling companies or hiring a team of writers?

The ideal way to go about making a decision on whether to hire a content writing team or outsourcing it to business storytelling companies largely depends on your budget, business requirement and resources. Hiring a team of writers requires good amount of funding as well as training the writers to deliver content tailored or customized to your business. While as you outsource content to business storytelling companies, you know you are in experienced professional hands where you get desired content within your timelines without investing that much money, time or energy.

Can ordinary people or businessmen understand the difference between effective content and ordinary content?

Ordinary people or businessmen usually understand relevant content but they do not usually understand the difference between effective content and general content. Unless you are a trained top-management professional, it is extremely difficult to understand the difference between a Strategic Content, Brand Content and Creative Content.

What is the difference between Strategic Content, Brand Content and Creative Content?

To understand Strategic Content, first you need to understand the meaning of strategy. If wisdom is your ability to foresee tomorrow’s consequences of today’s events, strategy is the reverse of wisdom. That is, strategy is all about defining and creating a new tomorrow by controlling today’s events. Strategy is creating a meaningful future through mindful actions today. The content created that flows out of your strategic perspective is strategic content. At the most fundamental level, a brand is a defined feeling. Content that creates that defined feeling is the brand content. The strategy content adheres to the strategy framework and the brand content adheres to the brand framework. Creative content is all about creative writing without any strings attached to strategy framework or the brand framework. The objectives of all three varies drastically. The objective of the strategy content is to define and establish a glorious future and a wonderful today, but the objective of the brand content is to power the pre-defined the brand feeling. The objective of creative content is momentary entertainment and high recall generation.

Why some companies charge a high price?

Content Type: The first thing is that there are different types of content. Some content is not just content, some are strategy at work, some are defined feelings of a special brand and some are impactful creative that create memories and relevant takeouts. These types of content are the content that powers a business to be a market leader or an industry leader. And these types of content can be created only by a highly-talented, highly-experienced and a highly-trained team led by an appropriate leader. Content Category choice: Strategic content is highly priced than branded content. And branded content is highly priced than creative content. The difference here are mainly the objectives, the objective of the strategy content is to define and establish a glorious future and a wonderful today, but the objective of the brand content is to power the pre-defined the brand feeling. The objective of creative content is momentary entertainment and high recall generation. Depth of Talent decides the Depth of Content: The second important point is that a power brand or a business is built by a string of continuous communication that goes out consistently into the public domain. It requires a great team to do it and it is expensive. In the modern world of business, the quality of content decides the success and failure of a business. In that case, can you safely rest a 100 crore or 1000 crore potential company on the week shoulders of a freelance writer? Or, is it worthy to compromise the growth potential with low-priced weak content? Researched Content: While availing content writing services what you majorly look for is a content piece that is designed after rigorous research. Well-researched content can bring your business website or your profile more backlinks, position you as a reliable source of information, and can also help form your authority in your industry. If you wish to avail the benefits of remarkable content that can win over competition, the prices will definitely be higher than the base price in the ranges mentioned. Remember to never comprise on quality, deadline and commitment. Always make sure you get what you deserve - the best content. Original and Unique Content: Original content that gives your company a unique perspective is always highly expensive because it requires over two decades and more long experience to write such content. “You can make anything, by writing.” – C. S. Lewis “To write well, express yourself like the common people, but think like a wise man.” - Aristotle

FAQs - storilines

What is the difference between writing and storytelling?
At the basic level, writing is the primary communication tool whereas storytelling is mankind’s oldest persuasion tool. Storytelling is the greatest persuasion method ever developed in the history of mankind.
Business Storytelling, Brand Storytelling, Corporate Storytelling, Leadership Storytelling and Personal Brand Storytelling are different formats used to build highly successful businesses.
What is White Paper Writing?
According to Investopedia, a white paper is an informational document issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. White papers are also used as a method of presenting government policies and legislation and gauging public opinion.
White papers are expertly crafted long-form content pieces that share knowledge and build trust among your audience. These papers demonstrate what your company offers as a solution to a certain problem.
A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions. A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem.
White papers serve as both a sales and marketing tool for organisations. It assists in positioning your brand and company as a thought-leader and expert in your industry.
How much do freelance writers and business storytelling companies charge for content?
The content writers charge bracket depends upon the quality of content you want. The price bracket varies from entry-level to expert level writers. In writing the fee is based on the experience of the writer. In business writing, the fee is based on the experience of the business storytelling company to understand the fundamentals of the business, the brand, the strategy framework and the brand framework. It also depends on the storytelling company’s knowledge and understanding to generate ideas and concepts based on the strategy framework and the brand framework.
How are the per word charges different from per project charges?
The price ranges from per word charge and project charge differ as it is like shopping at a retail shop and a wholesale shop. If you have a small or limited content requirement, then the per word option is ideal while for more content the per-project charge option is availed. If your requirement is effective content for a long-term success, a subscription fee arrangement or a retainer fee arrangement is the best option.
Which is better – outsourcing to content business storytelling companies or hiring a team of writers?
The ideal way to go about making a decision on whether to hire a content writing team or outsourcing it to business storytelling companies largely depends on your budget, business requirement and resources. Hiring a team of writers requires good amount of funding as well as training the writers to deliver content tailored or customized to your business. While as you outsource content to business storytelling companies, you know you are in experienced professional hands where you get desired content within your timelines without investing that much money, time or energy.
Can ordinary people or businessmen understand the difference between effective content and ordinary content?
Ordinary people or businessmen usually understand relevant content but they do not usually understand the difference between effective content and general content. Unless you are a trained top-management professional, it is extremely difficult to understand the difference between a Strategic Content, Brand Content and Creative Content.
What is the difference between Strategic Content, Brand Content and Creative Content?
To understand Strategic Content, first you need to understand the meaning of strategy. If wisdom is your ability to foresee tomorrow’s consequences of today’s events, strategy is the reverse of wisdom. That is, strategy is all about defining and creating a new tomorrow by controlling today’s events. Strategy is creating a meaningful future through mindful actions today. The content created that flows out of your strategic perspective is strategic content. At the most fundamental level, a brand is a defined feeling. Content that creates that defined feeling is the brand content. The strategy content adheres to the strategy framework and the brand content adheres to the brand framework. Creative content is all about creative writing without any strings attached to strategy framework or the brand framework.
The objectives of all three varies drastically. The objective of the strategy content is to define and establish a glorious future and a wonderful today, but the objective of the brand content is to power the pre-defined the brand feeling. The objective of creative content is momentary entertainment and high recall generation.
Why some companies charge a high price?
Content Type: The first thing is that there are different types of content. Some content is not just content, some are strategy at work, some are defined feelings of a special brand and some are impactful creative that create memories and relevant takeouts. These types of content are the content that powers a business to be a market leader or an industry leader. And these types of content can be created only by a highly-talented, highly-experienced and a highly-trained team led by an appropriate leader.
Content Category choice: Strategic content is highly priced than branded content. And branded content is highly priced than creative content. The difference here are mainly the objectives, the objective of the strategy content is to define and establish a glorious future and a wonderful today, but the objective of the brand content is to power the pre-defined the brand feeling. The objective of creative content is momentary entertainment and high recall generation.
Depth of Talent decides the Depth of Content: The second important point is that a power brand or a business is built by a string of continuous communication that goes out consistently into the public domain. It requires a great team to do it and it is expensive. In the modern world of business, the quality of content decides the success and failure of a business. In that case, can you safely rest a 100 crore or 1000 crore potential company on the week shoulders of a freelance writer? Or, is it worthy to compromise the growth potential with low-priced weak content?
Researched Content: While availing content writing services what you majorly look for is a content piece that is designed after rigorous research. Well-researched content can bring your business website or your profile more backlinks, position you as a reliable source of information, and can also help form your authority in your industry. If you wish to avail the benefits of remarkable content that can win over competition, the prices will definitely be higher than the base price in the ranges mentioned. Remember to never comprise on quality, deadline and commitment. Always make sure you get what you deserve - the best content.
Original and Unique Content: Original content that gives your company a unique perspective is always highly expensive because it requires over two decades and more long experience to write such content.
“You can make anything, by writing.” – C. S. Lewis
“To write well, express yourself like the common people, but think like a wise man.” - Aristotle

FAQs: On Writing & Business Storytelling