Storilines Solutions.
Storilines Solutions.
- Strategic Storytelling
Strategy must be the foundation of all successful businesses. Relevance of strategy in business success is not a myth but a truth. Relevance of Strategy in business success is a reality even for neighbourhood businesses as global brands with their most modern researches and advanced strategies are competing with local brands in their backyards. If a strategy is to be actionable, it requires good stories and great storytelling methods to roll it out and stick it in people’s minds. Storilines team has the capability to understand the formulated strategies and has ability to create relevant stories based on these strategies. We tell strategically relevant stories.
- Brand Storytelling
What do you mean by Brands? This question must be the meaningful starting point to create power brands. Storilines do not subscribe to the popular perception that brands are names, logos, identities, colour schemes or graphical styles. For us, these are not the brand elements – these are just tools that create a brand and not the brand itself. We believe a brand is a feeling that can be pre-defined, nurtured, controlled and shaped. The power and valuation of a Brand depends on the meaning that the world gives the brand. So, the power and valuation are derived from the stories that the Brands and Businesses tell. Storilines tell stories that incorporate the Brand Feelings. We create strategically relevant brand narratives and tell stories. This is how Storilines plays a crucial role in creating a power brand.
- CEO Mentorship Programme
Is a leader born? Or, is a leader made? We believe a leader is not born but made even if the leader has inherent leadership talent. Is leadership an art or science? We believe both are essential to create an impactful leader. Which of these are more important to be a powerful leader – data or stories? We believe both are essential to create leadership success but stories have more importance as human brains are wired to listen to stories. Every human being from a child to a 100-year-old person is interested in stories and is fascinated by them. People love people stories. But how you create them is important. We create strategically relevant personal narratives about a leader and tell stories that fit into those narratives. We present the leader to the world through stories that seek media headlines. We mentor the leader to take relevant stands based on the strategy formulated and present them well. We brief the leader for panel discussions, podcasts, webinars and media interview sessions. We create impactful resumes, profiles and presentations that tell the leadership story.
- Startup Mentorship Programme
What is a Startup? And how is it different from other businesses? We believe businesses can be divided into two verticals according to their growth prospects. Startups are businesses that scale exponentially fast unlike other businesses. They scale fast for different reasons. Sometimes it may be a totally new idea, category or industry. Sometimes, it may be creating a totally new market. Sometimes, it may be an online based idea which can be distributed, linked or networked at almost zero-costs. We partner with Startups and enable them to scale exponentially fast by empowering them with strategic storytelling. We create strategically relevant narratives about the startup and tell stories that fit into those narratives. At this point it is worthy to reflect the thoughts of Aswath Damodaran who has valued businesses like Uber, Twitter, Facebook, Apple and Amazon once again: “How can a company that has never turned a profit have a multibillion-dollar valuation? Why do some startups attract large investments, while others do not? The power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks.”
- Stories for All Media
Storilines take up all types of media related writing for businesses. While taking up media related writing assignments, this is a question that most businesses ask us: Is the writing for media the same as all other writing? Writing for the media is not the same as other writing at all. There are two types of writing for the media from a business’s perspective. The first type of writing is done for the editor or the senior journalists who skim through your writing to check if your story is newsworthy and if there is something new to tell the world. So, in this type of writing you have to ensure that the concept is newsworthy. Then you have to make the writing unique, special and interesting. But this writing is thoroughly edited and at most times rewritten by the newspapers if they pick it up. The second type of writing is about writing directly to the news media’s audience. It goes to print as it is with minimum editing. Storilines also does work for business owned media like newsletters, reports, documents, presentations, social media, etc. We do all types of writing for paid media, owned media and earned media.
- Celebrity & Influencer Selection
Why only 10% of the endorsements a celebrity takes up are successful? This is a big question that businesses need to ask themselves before they spend pots of money on celebrities and influencers. Choosing celebrities and influencers has four points to look into: Strategy and Brand Framework of the business, Market & Cultural Context, Brand Framework of the celebrity and how these three can be interlinked using ideas & concepts. Storilines does every aspect of Celebrity Selection and Management. We think within the strategy framework to choose celebrities. We do concepts to align celebrities to the brand framework. We help brands with celebrity and influencer directional notes. We give all the scripts required for the celebrity with a focus on the strategy and the brand framework. We do 360-degree celebrity and influencer management for the brand during their contract period.
- White Paper Writing
According to Investopedia, a white paper is an informational document issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. White papers are also used as a method of presenting government policies and legislation and gauging public opinion.
- A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions.
- Three main types of white papers include backgrounders, numbered lists, and problem/solution white papers.
- A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem.
- White papers are commonly designed for business-to-business (B2B) marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
- The facts presented in white papers are often backed by research and statistics from reliable sources and can include charts, graphs, tables, and other ways of visualizing data. A white paper can communicate an organization’s philosophy or present research findings related to an industry.
- White papers serve as both a sales and marketing tool for organisations. It assists in positioning your brand and company as a thought-leader and expert in your industry.
- White papers are expertly crafted long-form content pieces that share knowledge and build trust among your audience. These papers demonstrate what your company offers as a solution to a certain problem.
There is a lot of work that goes into white paper writing. The research phase can be intensive and exhausting. We take the burden of creating these pieces off, of your shoulders. With our industry leading white paper writers, we carefully craft content based on your brief. We are also able to identify how to use your whitepaper to influence buyer and customer decisions. We write white papers that build authority for your brand and company. We work with you to establish the ultimate objective of the white paper and how this can be used to generate leads. We use a data-driven approach when compiling the white paper. This ensures the solutions that your white paper speaks about are backed up by hard facts.
Storilines Solutions
- Strategic Storytelling
- Brand Storytelling
- White Paper Writing
- CEO Mentorship Programme
- Startup Mentorship Programme
- Corporate Storytelling
- Creative Storytelling
- Business Presentations
- All Types of Stories for All Media
- Personal Branding
- Business Leader Storytelling
- Celebrity & Influencer Selection
- Content Writing
- Book Writing
- Website Content
- Articles & Blog Content
- Social Media Content
- Events & Communities Storytelling
- Film Scripts & Concepts
- Shoot Directions & Guidelines
- Shoot Books & Schedules
- Brand Jingles & Lyrics
- Sound Mnemonic Directions
- Voice Over Scripts
- Voice Over Directions & Implementation
