Turning into corporate after 84 years in business.
The new strategic corporate identity of the new Azad Legacy Corporate House being unveiled by Corporate Chairman Abdul Nazar Azad and Corporate Managing Director Nazeera Nazar along with Managing Directors of multiple verticals, Mahin Azad, Wazim Azad and Ozman Azad.
Azad after being in business for the last 84 years was turning into a corporate house with 10 distinct verticals. The transformation took place with a new logo and a new brand identity after formulating a new strategy for the transition. The new Azad Corporate Identity is named as ‘The Star Flower’ with an in-depth meaning of connecting the joy-filled trio – beauty, unity and celebration. The new Azad corporate strategic thought is to ‘Celebrate the Beauty of Unity’. The vernacular media in the most literate state in India celebrated this transformation of the oldest business in the capital of Kerala.
Read the Storilines PR story at the bottom of the page to check the details of Azad Businesses transforming into Azad Corporate House.
LEAD CONTRIBUTORS
STRATEGY: &Matthai Strategy Consulting
STRATEGIC LOGO & IDENTITY: BiblioBuddha
STRATEGY IMPLEMENTATION: Breakthrough Brand & Business Consulting
STORIES FOR MEDIA: Storilines
MEDIA COORDINATION: Breakthrough Brand & Business Consulting
STORILINES PROJECT
- Media Story Concept Development
- Press Release Writing
- Photograph Caption
RESULTS ACHIEVED
The news was covered with photograph mostly as a three-column news in most of the leading Malayalam Dailies including Malayala Manorama, Mathrubhumi, Madhyamam and Kerala Kaumudi.
PROJECT
April 30, 2024 | All India Press Release
The oldest business from the capital of the southern-most state of India transforms into a Corporate House with a new strategic corporate identity.
Azad, an 84-year-old business and the oldest existing business from the capital of Kerala transforms into a Corporate House with multiple verticals by launching a new strategic corporate identity. The name of the new corporate house is Azad Legacy Corporate House.
The new strategic corporate identity of the new Azad Legacy Corporate House was unveiled by Corporate Chairman Abdul Nazar Azad and Corporate Managing Director Nazeera Nazar along with Managing Directors of multiple verticals, Mahin Azad, Wazim Azad and Ozman Azad.
The new Azad Corporate Identity is named as ‘The Star Flower’ with an in-depth meaning of connecting the joy-filled trio – beauty, unity and celebration. The new Azad corporate strategic thought is to ‘Celebrate The Beauty of Unity’. It is the clarion call to ‘Celebrate The Beauty of Unity’ all across the globe to strengthen the bond of the humanitarian value systems among humanity.
The complete Azad Corporate strategy project was handled by the 25-year-old Asian Business Strategy Specialists – The Breakthrough Group. The strategy for the new corporate thinking was formulated by &Matthai Strategy Consulting and Strategic Corporate Identity was designed by BiblioBuddha Strategic Design Company.
“This is a wonderful moment for all of us at the Azad Corporate House. Azad business was started by my father Sri. M. P. Azad and today it is flowing down into the third and the fourth generation and I want them to strengthen the legacy of Azad to make the world a more beautiful place. We are thankful to Trivandrum and the people of Kerala for supporting us wholeheartedly all through for the last 84 years,” said Abdul Nazar Azad, Azad Corporate Chairman.
In the first phase, the new Azad Corporate House is positioned as a lifestyle corporate house with businesses under the modern lifestyle vertical. The current ten verticals of the corporate house include a Heritage Hotels chain, a Premium Restaurant chain, a Quick Service Restaurant chain, a Street Food chain, a Bakery & Confectionary chain, a Package Food Company, a Lifestyle Infrastructure company, a Celebration & Party company and the Travancore Traditional Cuisine Celebration Venture.
“We believe many neighbourhood businesses in India like the Azad Corporate have the potential and depth to be global players and power India into the global leadership position. The Breakthrough Group has always led from the front for the last quarter of a century in transforming neighbourhood Indian businesses strategically and catapulting them into the global stage by laying a strong strategic foundation for these businesses,” said Manoj Matthai, Strategist & The Breakthrough Group founder.
The Azad Corporate House will be launched in the last week of May, 2024 with a gala launch function at Thiruvananthapuram, the capital of God’s Own Country.
